OneScreen

The Future of Out of Home Advertising in 2025: 10 Bold Predictions

charlie@onescreen.ai (Charlie Riley) — Wed, 18 Dec 2024 16:33:58 GMT

I sat down with Greg Wise, Co-founder of OneScreen, to dive deep into OOH trends for 2025. Here's what he had to say about the industry's future and breaks down his Top 10 predictions for the Out-of-Home (OOH) industry in 2025. Get ready for a deep dive into data, strategy, and what’s next for this rapidly evolving channel.

A Fresh Approach to Combat Black Friday Digital Ad Fatigue with Out-of-Home Ads

charlie@onescreen.ai (Charlie Riley) — Fri, 15 Nov 2024 19:51:43 GMT

Many DTC brands spend the majority of their advertising dollars on digital ads. This holiday season, you can expect to see DTC and B2C brands ramping up their digital advertising efforts to promote Black Friday, Cyber Monday, and other events.

Why Adding Out-of-Home Ads to Your Black Friday Campaign Can Drive Foot Traffic and Sales

charlie@onescreen.ai (Charlie Riley) — Wed, 13 Nov 2024 21:42:46 GMT

With Black Friday and Cyber Monday so close, DTC companies are ramping up their digital marketing game to grab the attention of as many shoppers as possible. Unfortunately, that's more difficult now than it used to be. As big brands flood digital channels with ads, it's tricky for DTC brands to cut through the noise and digital ad fatigue customers are experiencing.

5 Out-of-Home Advertising Ideas for the Holiday Shopping Season that are not Billboards

charlie@onescreen.ai (Charlie Riley) — Tue, 12 Nov 2024 15:20:35 GMT

This holiday shopping season, you'll want to think outside the box, or billboard, and come up with innovative ways to market your products.

How to Stand Out This Black Friday: The Power of Out-of-Home Advertising

charlie@onescreen.ai (Charlie Riley) — Fri, 08 Nov 2024 16:20:54 GMT

Black Friday and Cyber Monday are around the corner. Like every year, retailers have significantly upped their ad spend on digital ads with the goal of converting measurable sales on the busiest shopping day in the calendar.

Out-of-Home Ads: the Missing Opportunity for Digital Marketing Agencies

Greg Wise — Fri, 08 Nov 2024 15:48:40 GMT

If you are a digital marketing agency not offering out-of-home (OOH) advertising to your clients, you’re missing a major opportunity to expand your own revenue, get stickier with clients, and stand out in a crowded market.

Here are 5 reasons why adding OOH as an offering can fuel your agency’s growth:

1. Differentiate from Competitors
In a digital-first world, OOH is a unique addition that most agencies aren’t offering. OOH complements digital advertising channels by making campaigns omnichannel by filling in the gap of real-life ads. By integrating measurable OOH into your strategy, you’re showing clients you understand the full spectrum of modern media and can deliver a truly omnichannel experience. This differentiation can be a game-changer when it comes to winning new business and retaining existing business.

2. Increase Your Revenue Streams
Adding OOH opens up a whole new revenue stream for your agency. Your account executives, or business development teams do not have to be OOH experts; finding expert partners can help with education and bridge the OOH knowledge gap. From designing creative work to strategizing billboard and transit ad placements, there are multiple opportunities to generate ancillary income complementary to your core offerings. OOH budgets are often substantial, meaning more value from each client relationship and potential for deeper integration to paid ads, SEO or other parts of a marketing plan.

3. Complementary Halo Exposure to Organic Search
OOH campaigns are inherently long-term and highly visible, giving clients a sense of permanence and commitment.

How to Generate OOH Leads While You Sleep

charlie@onescreen.ai (Charlie Riley) — Wed, 06 Nov 2024 18:56:36 GMT

Leads are the lifeblood of every brand. Without them, you would have no customers and no sales. However, as every marketer knows, attracting leads is no easy feat, especially now in the increasingly competitive OOH space. OneScreen.ai Chief Revenue Officer Jeanne Hopkins recently sat down with John James, founder and president of SignBird, to discuss how media owners can generate leads – even while you're sleeping.

3 Ways Out-of-Home Advertising Reduces Digital Ad Costs During the Holidays

charlie@onescreen.ai (Charlie Riley) — Tue, 05 Nov 2024 14:49:09 GMT

With digital ad costs surging by an incredible 30% around Black Friday and Cyber Monday, many B2C and DTC brands planning holiday shopping season campaigns will either have to increase their budgets or accept that their dollars won’t go as far. With consumers only remembering a quarter of holiday ads, brands must decide whether upping their budget is even worth it.

Why Out-of-Home Advertising and Digital Marketing are the Perfect Pair

jennifer.nelson@onescreen.ai (Jennifer Nelson) — Fri, 25 Oct 2024 13:32:11 GMT

In the dynamic advertising world, digital marketing has become a cornerstone for brands aiming to connect with their audiences.

Why Out-of-Home Advertising Should Be Part of Your ABM Strategy

charlie@onescreen.ai (Charlie Riley) — Fri, 11 Oct 2024 18:28:41 GMT

For marketers employing Account-Based Marketing (ABM) strategies, the challenge can be breaking through the daily barrage of digital ads targeted at your prospects from other brands and competitors. Out-of-home (OOH) advertising offers a unique opportunity to stand out.